Case Studies

Traditionally, the music industry benefits large record labels, who hold a significant portion of artists’ revenue and creative control. Beatport is the world’s largest DJ platform that allows more than 36 million users to download and stream electronic dance music from 465,000 DJs and 11 million curated tracks provided through 75,000 label partnerships. It is an iconic music platform and trusted source for DJs and musicians to create immersive and captivating musical experiences for the latest chart toppers and undiscovered artists alike.

Enigmatic Smile, a global rewards network connecting over 12 million customers in 11 countries, offers retailers cashback incentives to drive sales and provide customers with a unified system that unlock greater value. Their ecosystem includes brands and financial organisations that account for over 90% of point-of- sale transactions globally, including Visa Europe and Ecocash. While Enigmatic Smile’s original model generated sizeable revenue and seemed like a win-win-win for all parties, there were still challenges:

Airport Perishables Handling (APH), a cargo handling organisation at Heathrow Airport, struggled with data visibility and accuracy because of , their reliance on legacy supply chain and logistics systems. Existing technology organisation for cargo management has remained unchanged for over 50 years. Like others in the industry, APH’s dependence on handwritten data records made transparency impossible. Tracking was slow, inefficient, and prone to human error because data recording for each piece of cargo was done manually.