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Transforming Ticketing with Blockchain: Tackling Fraud, Boosting Efficiency, and Enhancing Fan Experience for Live Nation France

At a Glance

Industry

Music, events, ticketing

Challenges
  • Fraud and counterfeit tickets destroy the fan experience
  • Scalpers often price fans out of the market and siphon revenue from artists and organisers
  • Some attendees remain anonymous, so they cannot be contacted before, during or after the event
Solution

Digital tickets for events, stored on the blockchain and delivered directly to ticket holders.

Results

200,000 tickets a year delivered directly to fans via Aventus

Ticketing Troubles in a Digital Era

The entertainment industry had long been plagued with scalpers and fraudulent tickets, among other issues.

Traditional methods of issuing tickets is suboptimal for both events organisers and customers, resulting in a range of problems:

  1. Fraud and counterfeit tickets, destroying the fan experience
  2. Unauthorised resale, prising true fans out of the market and siphoning revenue from artists and organisers
  3. Anonymous attendees, posing a security risk for organisers, as well as a missed marketing opportunity pre- and post-event

The Ultimate Solution for Secure Ticket and Content Delivery

The solution enables customers to purchase and access tickets in one secure digital wallet.

Meanwhile, event organisers and artists are able to communicate with ticket holders through the platform to inform them of special events, updates and other content, optimised to their previous behaviours within the platform. With this technology, forging or illegally duplicating tickets becomes much more difficult, significantly reducing the risk of counterfeits.

And the use of smart contract technology enables Live Nation to enforce rules around the transfer of tickets, ensuring that even if tickets are resold, event organisers are aware of the latest owner of the ticket.

Results

Aventus’ ticketing solution resolves three of the biggest issues in the ticketing industry:

  1. Improves oversight and control over tickets
  2. Facilitates lasting communication between ticket owners and event organisers
  3. Promotes the standardisation of tickets and their life-cycle across the entire supply chain to reduce costs

We were looking for a way to connect with ticket holders and keep fans entertained. Aventus worked with us to create a simple mobile application with which we can aggregate fans into one location and instantly deliver messages, media and tickets. It’s also an innovative solution with many future opportunities to create and test new revenue generation ideas.

Eloi Blodeau

CIO, Live Nation France

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