Originally posted on TechBulletin
Aventus is here to revolutionize enterprise operations and pave the way for incredible growth opportunities. With cutting-edge blockchain technology, enterprises can now harness the power of Web3, generating new revenue streams, optimizing operational efficiencies like never before, and future-proofing their business for unprecedented success. Join us in this interview with TechBullion, as we explore how Aventus is empowering enterprises like never before on their journey towards success in this blockchain age.
In what ways does Aventus demonstrate the practical, real-world value of blockchain solutions beyond the speculative nature of the crypto markets?
Many people associate blockchain with crypto – however, this is just one use case of the technology, and an incredibly controversial and high risk one at that. At Aventus, we focus on more enterprise-friendly use cases. For example, a fragmented and inefficient digital landscape in the energy sector prevents scaling in an environment with evolving objectives, a growing number of stakeholders, and an increasingly diverse resource mix. Aventus has enabled Energy Web, a global non profit that develops and deploys open-source Web3 technology to help companies navigate the energy transition to create a blockchain solution with enhanced scalability, speed, interoperability and security. Energy Web’s clients including Shell, EDF, Eon and Volkswagen, to name a few, have directly benefited from this solution.
Another example is the work we’ve done with Vodafone and Heathrow Airport in asset tracking. Container management in aviation is still mostly done with manual inputs. Misaligned incentives and improper management costs the aviation industry $400M annually. Aventus provides an automated end-to-end platform using cutting edge blockchain technology and leveraging blockchain-enabled Vodafone SIM cards to significantly improve operational efficiency at global scale and improve the security and reliability of the supply chain.
With a leadership team that includes industry veterans and a Forbes 30 Under 30 winner, what strategic advantages does Aventus offer to institutions looking to step into the Web3 space?
While most people are putting blockchain at the forefront of their strategies, it will serve businesses much better as technology that fades into the background. Aventus takes a two pronged approach, focusing equally on strategy and implementation to allow enterprises to realize the full potential of blockchain. With over 10 years’ experience in developing Web3 projects as well as veterans from across all of our main sectors, from telecoms to entertainment, our team of experts provides each client a bespoke approach, covering all stages from ideation to scaling, including:
- Product market fit validation
- Seamless integration of Web2 and Web3 strategies
- Drop strategy
- Community management
Our experienced technology and product team then works to provide all the infrastructure needed to realize this strategy, assembling a white label, optimized solution and maintaining it in line with enterprise SLAs.
Can you elaborate on how Aventus’s suite of modular, composable, and interoperable blockspace products can be tailored to the specific risk profiles and investment goals of family offices?
We have focused the adoption of our product suite in sectors that are not heavily regulated like financial markets and as such do not have any use cases at the moment in this space. However, as we expand our offerings, as Larry Fink said, “tokenization will be the next generation for markets”. Tokenization of assets can lead to much greater liquidity and operational efficiencies like faster clearing of trades.
Specifically for family offices, given our products are all enterprise-grade, with a significant focus on security and future interoperability,:
Improved Security and Fraud Prevention:
Aventus’ technology offers enhanced security features that are beneficial for family offices managing significant wealth. The decentralized nature of blockchain creates a tamper-proof ledger of transactions, which is essential for preventing unauthorized access and financial fraud. Each transaction on the blockchain is encrypted and linked to the previous transaction, creating a chain that is incredibly difficult to alter. This ensures that family offices can maintain a secure and immutable record of asset ownership and transfers, reducing the risk of fraud and cyberattacks.
Streamlined and Cost-Effective Operations:
By utilizing smart contracts on the blockchain, family offices can automate many of their traditional processes, including compliance checks, payments, and settlements. Smart contracts are self-executing contracts with the terms of the agreement directly written into lines of code. They automatically enforce and execute the terms of a contract when predetermined conditions are met, without the need for intermediaries. This automation can lead to a significant reduction in administrative costs and the time spent on manual processes. Additionally, with the inherent transparency of the Aventus blockchain, there is less need for reconciliation between parties, further streamlining operations and reducing costs.
Enhanced Liquidity and Diversification:
Aventus technology enables the tokenization of assets, a process where a digital token represents a real-world asset on the blockchain. This can include anything from real estate to art, to shares in private companies. Tokenization can potentially increase the liquidity of these typically illiquid assets by allowing them to be more easily divided and traded on secondary markets. For family offices, this means greater flexibility in managing their investment portfolios. They can more readily adjust their holdings in response to market changes or strategic shifts in their investment approach. Additionally, through our blockchain platform, family offices can gain access to a broader range of alternative investments, which can lead to better diversification and potentially higher returns.
Aventus has strategically consolidated over $30 million in Web3 tech IP. How does this consolidation provide Aventus with a competitive edge in the blockchain services market?
The consolidation of a wide range of technological IP gives us an extremely broad base to create our clients’ solutions on. From NFT tooling to ticketing IP to a range of foundational blockchain network IP, this variety ensures that we can provide each client with a customized solution truly tailored to their needs, resources and goals, rather than taking a ‘cookie-cutter’ approach.
Can you discuss how Aventus’s technology has enabled new revenue streams for clients, particularly through its work in loyalty programs and NFT ticketing?
Our products and technology have enabled a range of benefits for different clients, depending on their needs. Broadly, these benefits include:
Tokenization of Loyalty Points: For some clients, we have supported in creating a digital token for loyalty points, turning them into a form of cryptocurrency. This tokenization can add value by making points easily tradable or exchangeable for other currencies or assets, potentially even on public markets.
Enhanced Data Security and Transparency: With our secure blockchain technology, transactions are secure and transparent, which can reduce fraud and improve trust in the loyalty program. This security can attract more partners to the program, thus generating more revenue streams from partner collaborations.
Reduced Transaction Costs: By automating transaction validations through smart contracts, our technology reduces costs associated with manual processing and verification. These cost savings can be redirected into new revenue opportunities.
Interoperability Between Programs: We can facilitate the interoperability of loyalty points between different programs and vendors. This creates opportunities for cross-promotion and the development of new partnerships and ecosystems where consumers can spend their loyalty points.
Micro-Redemptions and Payments: Blockchain allows for micro-transactions, which can enable customers to redeem points in smaller increments. This flexibility can lead to increased engagement and spending, unlocking new revenue streams.
Decentralized Marketplaces: We have created a number of decentralized marketplace where users can buy, sell, or exchange loyalty points or rewards. This opens up new revenue models such as transaction fees or premium marketplace features.
Smart Contracts for Automated Rewards: Smart contracts can trigger automatic rewards based on customer behavior, reducing administrative costs and enabling dynamic reward structures that can adapt to market conditions or inventory levels, potentially opening up new revenue models.
Customer Insights and Analytics: The data on a blockchain is immutable and highly traceable, allowing businesses to gain better insights into customer behavior and preferences. This data can be monetized by helping companies tailor marketing efforts or develop new products.
Increased Customer Engagement: By providing a more secure and flexible loyalty program, customers are more likely to engage. This increased engagement can be monetized through partnerships, targeted advertising, and upselling opportunities.
Fractional Ownership: Blockchain can facilitate fractional ownership of products or services, allowing customers to use loyalty points to own a fraction of a high-value asset. This can open up innovative investment opportunities within the loyalty program.
To bring these benefits to live, consider our client CashbackAPP: a loyalty operator which integrates 27 financial services organizations (e.g. Visa) who process POS transactions for 90% of merchants globally and is active across 11 countries with over 100k live locations and over 12M customers.
CashbackAPP approached Aventus with two main challenges:
- User experience: traditional banking does not allow for the speed and cheap settlement of micro transactions that blockchain can provide.
- Debt obligation: CashbackAPP has a debt obligation to its users, and has to invoice businesses for this. Some businesses go out of business and default, and others have cash flow delays and other inefficiencies.
Aventus advised on the token methodology and provided all blockspace and tooling needed for VOW: an innovative two-token model via the Aventus Network. The solution provides much more efficient loyalty schemes, restructuring how loyalty points are handled on the balance sheet and improving user experience via instant payout with no fees. Using VOW, CashbackAPP has seen 80% reduction in balance sheet debt and 25% increase in net margins.